On the prompt that appears, select the “Create a Server” button. We’ll cover the latter in a bit, so for now, click on the “+” button. Those are the “Add a Server” and “Server Discovery” buttons. Even if your account is brand new, you should still see these two buttons: Every new community you join will have its own image that’s added there, including the one you’re about to create. Once you’re in the app, on the left-hand side you’ll see your server list. It all starts with creating a server, which is Discord’s term for “community of people.” If you haven’t done so already, create a login over at the main webpage. This scenario is not only possible, it’s happening right now. Imagine having a pre-alpha build you want feedback on, giving it to a group of people who you trust because they’re active, helpful, friendly members of your community, going on a long weekend, and when you get back, you have pages of thought-out, discussed and useful feedback organized for you. Discord makes a great central location to organize and run early access playtests for people all over the world, 24 hours a day, 7 days a week. You can also engage your fans to help make your product better. When you interact with your fans in a meaningful and enjoyable way, you have the opportunity to turn them into superfans. In turn, this can lead to more people joining your community, spreading your word, and, ultimately, more people buying your game when it launches. When this happens, your new superfans can become megaphones, espousing your company, game, service, web comic, etc. When people are a part of something that they truly enjoy, and for which they feel valued, they transform from being a fan into becoming a superfan. Imagine them asking you for your feedback about something, and when you provide them with a suggestion, they say they’ll add it to the new game and you’re filled with pride and excitement. Then, while you’re chatting about how much you love the series, one of the developers stops by and thanks you for your support and kind words. With Discord, you’re immediately connected with a group of people who are as excited as you about the game. You might go on Discord, find the official server for the sequel or game series and join it. Imagine being a fan of a game series and hearing about a long-awaited sequel that’s in the works. ![]() What are the benefits of having a community on Discord? While you can just throw a server together to provide a hub for your community, there’s so much more you can and should do with it to get the most impact. ![]() Developers now have an unprecedentedly direct way of communicating and engaging with fans. Discord began to offer players a place to centralize all of those different groups, while being completely free.ĭiscord has exploded in popularity since then, growing from 45 million registered users in 2017 to 130 million in 2018. In the past, if you had a group of friends with whom you played Rocket League and another that played World of Warcraft, you might have to keep track of multiple logins on disparate platforms. The ethos behind Discord was always to have small communities to participate in with the ability to access others quickly and easily. The ability to send someone who had never heard of Discord a URL and have them join you in a voice chat session within 30 seconds was a massive draw and helped spread the program like wildfire. Its first beta test was completed using the Final Fantasy XIV subreddit and was so well received that many players abandoned their existing solutions in favor of Discord. Discord is one such technology which has now become synonymous with VOIP (voice over internet protocol) and online community management.ĭiscord was founded to act as an instant text messenger and voice chat solution for people playing MMORPGs. ![]() ![]() Every once in a while, a new big thing comes along that becomes instantly popular because it fills some sort of void that people didn’t know was missing.
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